Marketing Ops Platform — Gecknology Client
Internal marketing operations platform built under Gecknology for a specialty retail client. Next.js 15 + Supabase with AI-assisted campaign planning, multi-channel UTM attribution, and brand voice management — strict human-approval workflows, no autonomous publishing.
A custom marketing ops platform for a specialty retail client, built through the Gecknology consulting venture. It centralizes three functions: AI-assisted campaign planning against a canonical calendar (human-approved before any external action), UTM-based multi-channel attribution across email, social, and ads, and data-driven brand voice management with AI feedback loops. Four integrated AI agents (Strategist, Copywriter, Reviewer, Analyst) are powered by Groq/Llama. Three role-shaped interfaces (founder, content creator, analyst/owner) with granular permission boundaries. Zero ongoing-cost infrastructure targeting free tiers. Architecture design complete as of April 2026; 16-milestone roadmap across three phases. Phase 1 targets foundation + first campaign launch.