stSean Tosello
04

Marketing Ops Platform — Gecknology Client

Internal marketing operations platform built under Gecknology for a specialty retail client. Next.js 15 + Supabase with AI-assisted campaign planning, multi-channel UTM attribution, and brand voice management — strict human-approval workflows, no autonomous publishing.

marketing-opsnext.jssupabasegroqai-agentsconsultinggecknologysaas

A custom marketing ops platform for a specialty retail client, built through the Gecknology consulting venture. It centralizes three functions: AI-assisted campaign planning against a canonical calendar (human-approved before any external action), UTM-based multi-channel attribution across email, social, and ads, and data-driven brand voice management with AI feedback loops. Four integrated AI agents (Strategist, Copywriter, Reviewer, Analyst) are powered by Groq/Llama. Three role-shaped interfaces (founder, content creator, analyst/owner) with granular permission boundaries. Zero ongoing-cost infrastructure targeting free tiers. Architecture design complete as of April 2026; 16-milestone roadmap across three phases. Phase 1 targets foundation + first campaign launch.

StatusIn Progress
RoleBuilder / Architect
Stack
Next.js 15Supabase (PostgreSQL)VercelGroq APITypeScript
// project · marketing ops · client work via gecknology

Marketing Operations Platform

human-approval-gated · role-shaped · AI-assisted
Next.js 15 · TypeScript · App Router
Supabase Postgres · RLS · Groq Llama
phase 1 · architecture & design in progress
Founder InterfacePRIORITIES · CALENDARContent CreatorBRIEFS · DRAFTSAnalyst / OwnerPERFORMANCE SUMMARIESCampaign Workspacecalendar · brief · draft queue · approval queueAI Agent LayerStrategist · Copywriter · Reviewer · AnalystSupabase PostgreSQLcampaigns · drafts · approvals · attribution · RLSHuman Approval GateMANDATORY · NOT BYPASSABLE · only path outwardChannel Adapter LayerGA4 · Square · Meta · Google Business ProfileUTM Attribution ModelCHANNEL → CAMPAIGN▲ Vercelhosts Next.js 15 · server route handlers · AI calls server-side01 · ROLE INTERFACES02 · CAMPAIGN WORKSPACE03 · AI AGENTS · GROQ / LLAMA04 · DATA05 · HUMAN APPROVAL GATE06 · ATTRIBUTION · CHANNEL ADAPTERS07 · HOSTING
AI agents · invoked by humans
Attribution · adapter data
Pending approval
Approved outbound
Role / workspace
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Interactive architecture diagram — click nodes for details
Private